VedSur’s Unique Advantages
Analytics is a discipline which involves data exploration, tabulation, finding relationships between variables, prediction / forecasting and making inferences.
Members of the team have spent their lifetime analysing data for some of world’s biggest marketing companies. They have analysed some of world’s largest surveys, industry benchmark studies and household panels. They have been involved in development of industry constructs such as Socio-Economic Classification, income estimates based on product consumption basket, Visibility indices for outdoor hoardings etc.
Our analytics team members also have years of experience in analysing customer databases. This includes Recency, Frequency, Monetary value (RFM) analysis, customer lifetime value computations, segmentation, classification, prediction, market basket analysis etc. We could work on neural networks, decision trees, customer churn modelling, next best customer offer model, credit evaluations etc.